Articles About Vehicle Graphics, Signs, Marketing and Business

What Does It Cost to Wrap a Vehicle?

How Much You Should Expect to Pay for a Vehicle Wrap

People frequently ask how much a vehicle wrap costs. Several factors determine the price. Benefits represent the other half of the question. We discuss these factors and provide helpful advice on what to consider in this article ...

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Vehicle Graphics Help You Connect With Customers

Connecting with Customers via Vehicle Graphics

We have a deep appreciation for the work of people who are truly proficient at what they do, whether they’re a retailer, contractor, wholesaler or an athlete. We recently spotted a U-Haul truck with vehicle graphics advertising on the back that really impressed us ...

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Vehicle Graphics Make Important First Impression

First Impressions with Vehicle Graphics

Most of us know the first impression we make on someone is very important. Studies show people form 40% of their opinion about your company before anyone even says “hello” to them. So, where do people get their first impression of your business? ...

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The Sharp Truck Wrap Rebranding Story

Sharp Truck Wrap Rebranding

Large companies strive for consistency in their branding. We appreciate the importance of consistency but also look for opportunities to offer ideas for improvements when the circumstances are right. Such an opportunity presented itself with an effort to rebrand a fleet of trucks for this international company ...

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3 Signs Your Marketing Needs a Makeover

Marketing Overhaul Overdue

Are your marketing efforts driving the kind of business you want? Are you getting the amount of business you want? If you answered ‘no,’ it may be time for a marketing makeover ...

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Branding for Small Business Owners

Branding for Small Business Owners

As business owners, we appreciate the importance of our reputations. It can help propel us forward or weigh us down. Oftentimes, people form their first impression of your company's brand before they meet you. So, what is branding and what does it say about your business? ...

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How to Hire a Sign Company

Pick the right sign company

Any sign company can fabricate a sign. Only a select few will guide you through a complete process, resulting in a truly effective sign that will maximize your return on investment. Your approach to hiring a sign company should be similar to ...

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Bitter Sweetness of Low Price

Example of low quality sign

Many people assume buying a sign is just like buying a new car. Shopping for the lowest price is a sensible approach when you can compare apples-to-apples on standardized products like cars. What is the best approach when it comes to a custom made product like a sign? What if the low price option is the one you should run away from? Now what? ...

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What does your vehicle say about your business? PART 2

Good Example of a Partial Vehicle Wrap

A vehicle wrap is the most effective form of advertising on the market today. If your business has you and your team on-the-go, you should take advantage of the lowest cost-per-impression rate of this form of advertising. But beware, if your vehicle wrap isn’t well designed, it could be sending the wrong message. So what does your vehicle wrap say about your business? Here are the good, the bad and the ugly of business vehicles on the road ...

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What does your vehicle say about your business? PART 1

Good Example of a Full Vehicle Wrap

Did you know that a well-designed, full vehicle wrap can be the equivalent of handing out 800,000 business cards in a month? Vehicle wraps are one of the most affordable ways to advertise your business when you consider the number of impressions you’ll be making. So what does your vehicle wrap say about your business? Here are the good, the bad and the ugly of business vehicles on the road ...

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The Right Brand Image for a Water Treatment Van

The Right Branding for Water Treatment Van

The right brand image is important when advertising your business on your trucks and vans. The artwork and text must work together to attract customers in the short time they will see it. It is easy to make the mistake of advertising what you do instead of ...

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Keeping The Sales Pipeline Filled

Keeping The Sales Pipeline Filled

One concern we hear frequently from business owners is about meeting their sales goals for 3-12 months in the future. One solution is to ...

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Award Winning Vehicle Wrap

Award Winning Vehicle Wrap

We enjoy finding creative and effective ways to help our customers attract more business. This time, it was much more ...

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Service at the Atlanta Tennis Championships

Service at the Atlanta Tennis Championships

Preparing for a televised international sporting event is a major undertaking. It requires a significant amount of ...

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The Highest Honor for 150 Years

Medal of Honor

We constantly strive to be the best at what we do. Yet, there are those who we will always tip our hats to and say "you are the best" ...

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Smart Money in Signs

Smart Money in Signs

We frequently hear "I am soliciting three bids for a sign." When asked how they will decide which one to choose ...

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Great Trade Show Graphics

Great Trade Show Graphics

I was impressed with the initial service I received from Mike and his team at Compelling Signs. I was on a tight deadline and wasn’t sure if they could come up with the design I had in mind. Not only did they deliver, they were very good people to work with. What really impressed me was their service on the trailer graphics. Mike and his team really came through for me on what I thought was ...

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Sign Effectiveness Studies

Studies About the Effectiveness of Signs

The impact on sales of on-premise signs, vehicle wraps and more ...

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Most Popular Business Anecdotes

Business Anecdotes that are Popular

We are collecting our favorite and most popular business anecdotes. Check them out and share your ideas ...

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Fascinating Facts About Famous Signs

Famous Signs And Interesting Facts

We are pulling together a collection of famous signs and the most interesting facts about them. Check them out and share your ideas ...

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